Press Information Bureau

08.08.2016

Civil

Health Minister launches MAA programme to promote breastfeeding

MANU/PIBU/0671/2016

"Breastfeeding is the most natural, cost effective and significant intervention and should be promoted at all levels. This is an enormous resource that every child has access to. Breastfeeding programme will greatly help to reduce the under-five mortality of children" This was stated by Shri J P Nadda, Union Minister of Health and Family Welfare at the launch of MAA (Mothers Absolute Affection), a flagship programme to ensure adequate awareness is generated among masses, especially mothers, on the benefits of breastfeeding.

"MAA-Mother's Absolute Affection'' is a nationwide programme launched in an attempt to bring undiluted focus on promotion of breastfeeding and provision of counselling services for supporting breastfeeding through health systems. The programme has been named 'MAA' to signify the support a lactating mother requires from family members and at health facilities to breastfeed successfully. The chief components of the MAA Programme are Community awareness generation, Strengthening inter personal communication through ASHA, Skilled support for breastfeeding at Delivery points in Public health facilities, and Monitoring and Award/recognition.

Tags : Launch Awareness programme Breastfeeding

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