Delhi High Court: Phonetic Similarity between Boat & Boult Can Cause Confusion Online - 16.09.2025

Delhi HC upheld an interim order restraining Exotic Mile from using the BOULT trademark and logo, finding it deceptively similar to Aman Gupta's BOAT. The Court rejected the claim that phonetic similarity is irrelevant in online sales, noting that names impact consumers by sound and appearance.

Tags : Boat Boult Confusion Trademark

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