Consumer

Department of Consumer Affairs launches ‘Jagriti’, a mascot to empower consumers and generate awareness towards consumer rights

15.07.2022

The Department of Consumer Affairs (DoCA) has launched “Jagriti”, a mascot for empowering consumers and generating awareness of their rights. Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights and addressing solutions to the problems faced by the consumers. The initiative is a positive approach towards making consumer friendly atmosphere wherein even a layman would understand their rights being a consumer.

The “Jagriti” mascot will be used to generate consumer awareness about various themes of the Department like provisions of Consumer Protection Act 2019, Hallmarking, National Consumer Helpline toll free number 1915, provisions of weights and measures Act, decisions of the Central Consumer Protection Authority and testimonials by consumers on grievance redressal. It would enable consumers to make informed choices facilitate timely and effective grievance redressal.

By bringing the Jagriti Mascot, DoCA aims to strengthen its consumer awareness campaign presence in digital and multimedia and reinforce a young empowered and informed consumer. Jagriti mascot shall be shown along with tagline “Jago Grahak Jago” in all its media campaigns. The two are new synonymous with young aware consumers and bring sharp focus to consumer rights knowledge and movement. Department of Consumer Affairs was constituted as a separate Department in June 1997 as it was considered necessary to have a separate Department to give a fillip to the nascent consumer movement in the country.

Tags : Jagriti Launch Consumer rights

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